About Us

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About Pearl's VisionCare

Making Vision Our Passion Since 2007

Managed by siblings, Serene and Lian Buck, Pearl's VisionCare serves a wide range of clientele across stores at City Gate, Tampines Hub and Heartland Mall.

Making Your Vision Our Profession 

We have invested in an array of advanced diagnostic equipment for comprehensive eye examinations,  allowing our optometrists to detect and diagnose early signs of eye diseases such as glaucoma. Our dedicated team of optometrists and opticians are here for you, providing consultation and tips for better eye care and eye wear. As a one-stop service provider, we also work closely with a panel of renowned eye doctors to treat advanced and delicate cases that may require further medical attention. 

Making You Look Good with Fashionable Eye Wear

Here at Pearl's VisionCare, we are committed to make our clients look and feel good. Our stores are frequently stocked with hyper trendy frames and stylish sunglasses from big brands such as Tom Ford and Ray-Ban to uniquely expressive designers such as Theo Eyewear and MOSCOT. Our clients seldom leave our stores without finding a pair that complements their look and personal style. 

High Quality
Primary Eye Care

Friendly &
Professional Service

Wide Variety of
Fashionable Frames

Hearing Services


Serene Koh Hwee Eng, B.A.,CCLP
Founder & Executive Director

Serene graduated from NUS with a degree in Economics & Statistics and received her optometry training from Singapore Polytechnic, as part of their pioneer programme in 1995. Her strong business acumen  has also grown the company and expanded services and product offerings since its inception. 

As a veteran business owner deeply passionate about eye care and eye wear, Serene wears many hats in the company and is in charge of the daily operations at branches in Heartland Mall and Tampines Hub. 

Koh Lian Buck, BSc (Hons), MSc, FAAO

Lian Buck graduated from Bradford University, UK and has accumulated over 20 years of professional optometric experience. Not content to rest on his laurels, he went on to achieve his Master of Science in Optometry from Aston University in 2018, and became a fellow of the AAO (American Academy of Optometry) in 2019, a highly prestigious recognition for optometrists globally. 

Well-known in the local eye care scene, Lian Buck is not only an active speaker at local and international conferences, but also a key opinion leader, serving on advisory panels of Johnson & Johnson Vision Care and Alcon Vision Care

Lian Buck regularly shares his expertise by chairing various committees headed by the MOH (Ministry of Health) and OOB (Optometrists and Optician Board of Singapore), dedicated to improve industry standards and deepen partnerships between optometrists and primary and/or tertiary healthcare providers.

As a firm believer in education and nurturing the next generation of optometrists, Lian Buck also serves as an associate lecturer at Ngee Ann Polytechnic's School of Optometry. 


At The Frontline of Your Vision

At The Frontline of Your Vision

We place a strong focus on providing high quality and professional optometric services because primary eye care is the window to your well-being. That is why we have an experienced team of optometrists and opticians at your service and we have invested in state-of-the-art diagnostic equipment. You can expect to receive comprehensive eye examinations akin to the standard tests conducted at eye clinics. 

Every Pearl's VisionCare branch also has capabilities to screen for glaucoma and retinal diseases and we take pride in our consistent track record of detecting early onset of eye diseases for our clientele. As a one-stop service provider, we work very closely with a renowned panel of eye doctors for follow-up with cases that require further medical treatment. 

Creating Synergy For Your Vision

Creating Synergy For Your Vision

Our strong relationships with key industry partners means we can bring better eye care products and services to you.

As the platinum partner of Johnson & Johnson Vision Care’s prestigious programme, our clients get to experience the latest contact lens products before they are offered to the mass market. Our City Gate branch is a designated 'Acuvue Experience Centre' and this highly exclusive concept is only made available in high-end retail stores.


Keeping An Eye Out For Our Community

Keeping An Eye Out For Our Community

As firm believers that primary eye care is fundamental to good eye health, we collaborate with industry partners and government agencies to raise public awareness locally. 

We reach out to corporates by conducting educational talks about contact lens care and provide tips to protect the eyes. One such beneficiary was the call centre at The American Express. 

Our optometrists also collaborated with the Health Promotion Board and Johnson & Johnson for frequent visits to primary and secondary schools, teaching students simple eye exercises, inculcating good reading habits and emphasising on the importance of good eye health.

Not forgetting the heartlands, our company partnered with the Changi-Simei Constituency, which organised an extensive exercise to provide eye screening for residents residents at a community level. 

Keeping Sight of Our Social Responsibilities

Keeping Sight of Our Social Responsibilities

At Pearl's VisionCare, we strongly believe that primary eye care is a right and that no one should be deprived of quality eye care, regardless of financial status. That is why we stock a diverse range of products to ensure that we can meet the needs of all.

We have an existing alliance with the Health Promotion Board and Essilor Singapore, a renowned international spectacle lens company, to provide free prescriptive lenses and subsidised frames for students in low-income families. 

Pearl's VisionCare's efforts in corporate social responsibility was recognised in 2013 by Johnson & Johnson, and in again 2015 by the Health Promotion Board, for educational outreach to schools in the area of myopia and promotion of good eye care habits.